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Attribution

Know which SEO dollar worked.

The monthly report says traffic is up. It does not say what made money. We wire Search Console and GA4 into a data warehouse so every ranking movement ties back to a dollar figure, not a vanity metric.

You know this cycle

The problem this solves.

Years of SEO spend and nobody can point to the revenue it produced.

The report has forty pages and none of them say what made money.

Your boss asks what the SEO retainer is buying and the honest answer is a guess.

$1M+
Organic revenue attributed, twice, across two clients
14 & 30-day
Attribution windows tracked, before and after
Weekly
Movement reports, not quarterly guesswork
1
Data warehouse, not five disconnected dashboards

What you get

Built for this, not adapted from a generic package.

The warehouse, wired once

  • Search Console and GA4 normalized into one BigQuery schema
  • A paid-organic opportunity engine that assigns a dollar value per keyword
  • 14-day and 30-day attribution windows, tracked before and after a change

Change tied to outcome

  • Every ranking movement logged against the specific change that caused it
  • A change-event log instead of a monthly PDF nobody reads
  • Reports built from the same warehouse your team can query directly

The number your boss actually wants

  • Organic revenue broken out by page, query, and campaign
  • Paid-to-organic conversion tracked so ad spend and SEO stop competing for credit
  • A single monthly figure: what SEO produced, not what it cost

Case study

$1M in organic revenue, attributed, not estimated.

The Challenge

InstaRem needed to know whether its content SEO investment was producing revenue that could be defended internally, not just traffic that looked good in a screenshot.

Our Solution

We connected Search Console and GA4 into a warehouse mapped to InstaRem's actual conversion events, so organic revenue could be reported at the same level of confidence as paid channel revenue.

Results Achieved

$1M+
Organic revenue attributed
live

FAQ

Know which SEO dollar worked. — frequently asked questions

Revenue tied to specific organic pages and queries through your actual conversion events (demo requests, sign-ups, purchases), not estimated from traffic multiplied by an industry-average conversion rate.
No. We build and maintain the warehouse. You get reports and a dashboard. If your team wants to query the warehouse directly, that access is available too.
The GSC + GA4 + BigQuery setup typically takes 2 to 4 weeks depending on your existing tracking. Attribution reporting starts as soon as the warehouse is live and has enough data to establish a baseline.
It sits alongside GA4 and Search Console, not instead of them. The warehouse normalizes what those tools already collect so it can be queried and reported on in one place.
We fix that first. Attribution is only as good as the conversion events feeding it, so we audit and correct tracking gaps before building the attribution layer on top.

Related services

The services this draws on.

SEO Attribution

The full attribution service this solution is built on.

Learn more

GSC + BigQuery Setup

The data warehouse foundation.

Learn more

SEO Analytics

The broader analytics and measurement service.

Learn more

The ask

Find the gap between what you buy and own.

Tell us your domain, your paid spend, and what your CRM shows about pipeline. A one-pager back within a business week, showing what attribution would look like on your data.

  • Free paid-organic gap analysis
  • No account access required to start
  • A one-pager back within a business week