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ARPU Calculator
Average Revenue Per User (all active) and ARPPU (paying users only). Useful for freemium products where the distinction matters.
Free forever. No signup. Runs in your browser.
Your numbers (monthly)
Total engaged users including free tier
Results
Freemium benchmark: 2-5% is typical, 10%+ is excellent
How this calculates
ARPU = total revenue divided by all active users (free + paid). ARPPU = total revenue divided by paying users only. The ratio between them reveals monetization efficiency. For freemium products, track both: ARPU shows user-base health, ARPPU shows pricing power. Healthy B2B SaaS typically sees ARPPU between $30-$500 monthly, consumer products $1-$10.
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