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Revenue Math Toolkit
Know what organic is actually worth
Unit-economics calculators and visibility checks built for brands spending on paid search. Run the numbers before you decide whether to shift budget to organic. No account required.
14 tools live. All free. All run in your browser.
Revenue Math
Unit-economics calculators built for brands spending $30K–$200K/yr on paid search. Quantify what switching spend to organic is actually worth.
SEO ROI Calculator
FreeForecast the revenue impact of shifting paid spend to organic.
CalculatorROAS Calculator
FreeReturn on ad spend — with POAS so you see the real margin picture.
CalculatorCAC Calculator
FreeCustomer acquisition cost and LTV/CAC ratio. See if your paid channel economics hold up.
CalculatorLTV Calculator
FreeRevenue and contribution LTV per customer, with 100-customer cohort view.
CalculatorChurn Rate Calculator
FreeLogo churn, gross MRR churn, and net MRR churn — the number investors actually care about.
CalculatorARPU Calculator
FreeAverage revenue per user (all active) and ARPPU (paying users) — useful for freemium products.
CalculatorVisibility Checks
Audit and diagnose where your brand stands in AI-generated answers — the channel replacing traditional position-1 rankings.
Technical Generators
Generate schema markup, structured data, and technical SEO assets in seconds. All client-side — no data leaves your browser.
llms.txt Generator
FreeBuild a spec-compliant llms.txt in under two minutes. Tell AI crawlers — ChatGPT, Perplexity, Claude, Gemini — which pages best represent your site. The fastest way to become citable in AI answers.
GeneratorUTM Builder
FreeBuild properly tagged campaign URLs in seconds. Source, medium, campaign, term, content — live preview and one-click copy. Prove which paid channels are organic-replaceable.
GeneratorJSON-LD Schema Generator
FreeBuild valid schema markup for Organization, LocalBusiness, Article, FAQ, Product, Breadcrumb, and HowTo. Copy-paste into your site head.
GeneratorSERP Snippet Preview
FreePreview your title tag and meta description as a Google result. Pixel-width truncation warnings for desktop and mobile. Copy your tags.
GeneratorRobots.txt Generator
FreeBuild a valid robots.txt with allow/disallow rules, crawl-delay, and presets for AI crawlers — GPTBot, ClaudeBot, PerplexityBot. Copy-paste output.
GeneratorHreflang Tag Generator
FreeGenerate valid hreflang link tags for international SEO. Add locale and URL pairs, configure x-default, get copy-paste output with live validation hints.
GeneratorReady to see the real numbers?
We model this with your actual paid spend data.
The calculators use estimates. A proper paid-to-organic gap analysis uses your real Google Ads data, keyword rankings, and conversion history. That is what the free gap analysis delivers.