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Free Calculator
ROAS Calculator
Return on Ad Spend plus Profit-on-Ad-Spend (POAS). Traditional ROAS ignores your margin, which is why accounts look profitable but drain cash.
Free forever. No signup. Runs in your browser.
Your numbers
After COGS. E-commerce DTC typically 40-60%, SaaS 70-85%
Results
Below 1x means ads destroy cash after margin
ROAS needed to cover ad spend at your margin
How this calculates
ROAS = revenue divided by ad spend. A 4x ROAS sounds great until you factor in margin. If your gross margin is 40%, break-even ROAS is 2.5x. At 4x, your real profit on ad spend is 1.6x (POAS). Most e-commerce accounts aiming for 3x ROAS are actually losing cash once you subtract COGS, platform fees, and fulfillment.
Ads not hitting their ROAS target?
See what that same budget could yield in organic.
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