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Performance-Based SEO

SEO measured in revenue, not rankings

Traditional performance-based SEO ties fees to rank positions. We tie ours to something that actually matters: organic revenue growth, attributed to the work we did. The 90-day sprint model means you have a defined scope, a defined timeline, and a measurement framework before we start — not a rolling retainer with no clear outcome.

1,900
Monthly searches for pay-for-performance SEO
KD 1–5
Competition level — one of the cheapest BOFU gaps
$1M+
Organic revenue attributed across engagements
90 days
Sprint delivery window from kick-off to proof

What We Deliver

Revenue attribution built into every sprint.

Performance-based SEO is not a payment model — it is an operating model. The difference is whether you can see what the work produced. We build the attribution layer first so every organic gain can be traced to a specific page, a specific keyword cluster, and a specific sprint deliverable.

Paid-to-Organic Gap Analysis

The highest-ROI starting point for any ads-heavy brand: find the terms you are paying to appear for but have no organic coverage on. We pull your Google Ads account, cross-reference your organic rankings, and surface the gaps worth closing first. This is the wedge — organic capture of spend you would otherwise carry indefinitely.

  • Google Ads × GSC overlap audit
  • Cost-per-click waste calculation
  • Organic ranking gap identification
  • Revenue potential scoring by keyword cluster

90-Day Sprint Roadmap

Every engagement starts with a fixed scope: the specific pages, keyword clusters, and deliverables we commit to within 90 days. No rolling scope, no vague audits. Before week one ends, you have a written roadmap with milestones, deliverable dates, and the measurement baseline we will report against.

  • Fixed deliverable list before sprint starts
  • Keyword cluster priority queue
  • Week-by-week milestone calendar
  • Baseline ranking and traffic snapshot

Revenue Attribution Framework

Rank position is a leading indicator. Revenue is what you actually care about. We wire GSC data into your analytics stack — BigQuery if you have the volume, GA4 event tracking if you do not — and build the attribution model that connects organic sessions to pipeline and closed deals.

  • GSC + GA4 revenue attribution merge
  • BigQuery organic revenue data lake (optional)
  • Assisted conversion tracking for SEO
  • Monthly revenue-impact reporting

BOFU-First Content Engine

Bottom-of-funnel content converts. We sequence the sprint around the commercial pages and buying-intent keyword clusters that sit closest to revenue. Informational content comes after — once the revenue-generating pages are ranking and converting.

  • Commercial intent keyword sequencing
  • Buying-intent page architecture
  • Competitor page analysis for BOFU gaps
  • Content briefs written against live SERP data

Sprint Accountability Layer

Every sprint deliverable is logged with a timestamp and a baseline measurement. At 30, 60, and 90 days we report the before-and-after for every URL we touched: ranking movement, click delta, and where we can attribute it, revenue delta. If a deliverable underperforms its hypothesis, it goes back into the queue with a revised approach.

  • 30/60/90-day milestone check-ins
  • Deliverable-level performance tracking
  • Before-and-after ranking snapshots
  • Hypothesis revision for underperformers

Technical Foundation Audit

Revenue SEO cannot happen on a broken technical foundation. The sprint always opens with a targeted technical audit: crawl budget, indexation state, Core Web Vitals, and structured data coverage. We fix the blockers before we start producing content — so the content we ship actually ranks.

  • Crawl and indexation health check
  • Core Web Vitals baseline measurement
  • Schema markup gap identification
  • Internal link equity audit

On-Page Velocity Optimization

The fastest revenue gains in any sprint come from pages that already have impressions but are sitting between positions 11 and 30. They have authority, they have relevance, they just need the right on-page signals. We prioritize these in week one — title tags, H1s, heading structure — and typically see ranking movement within 14 to 28 days.

  • Positions 11–30 priority queue
  • Title tag and H1 rewrite batch
  • Heading structure alignment
  • 14-day and 28-day movement check

Sprint-to-Retainer Pathway

The 90-day sprint is designed to produce enough proof to justify a 12-month retainer at a higher tier. By day 90 you have attribution data, ranking movement, and revenue impact — which makes the retainer conversation about compounding results rather than monthly promises. Most clients convert at the end of the sprint.

  • Sprint close-out report with revenue delta
  • Retainer scope recommendation
  • Priority queue for months 4–12
  • CRM-connected attribution upgrade option

Our Methodology

How the 90-day revenue sprint works.

Collect
Track Metrics
GA4, GSC, rankings
Analyze
Performance Review
Trend analysis
Report
Dashboard
Visual insights

Honest POV

Why we do not offer pay-per-ranking

Traditional pay-for-performance SEO ties your invoice to rank position. That sounds accountable. In practice it creates problems that hurt you more than us.

Problem 01
Incentive misalignment

If we only get paid for rankings, we have every reason to target the easiest keywords — not the ones that drive your revenue. A position-1 ranking on a zero-conversion term costs you the same as one on a high-value commercial term under a pay-per-rank model.

Problem 02
Attribution is missing

Rank position does not tell you whether the ranking produced revenue. It tells you where you appear in a list. Revenue attribution — connecting organic sessions to pipeline and closed deals — requires a proper analytics setup, not a ranking tracker.

Problem 03
Google can move you overnight

Algorithm updates, SERP feature changes, and competitor moves can swing positions 10 places in a week without anyone on our side changing anything. A model that bills on positions punishes the agency for Google's behavior — which produces perverse incentives all around.

Our answer

We price on a fixed sprint model, measure against revenue attribution, and publish the results — including the ones that underperformed. That is how accountability actually works in SEO.

Case Study

How HeadOut went from paid-spend dependence to $1M+ organic revenue.

The Challenge

HeadOut, a global experiences marketplace, was spending heavily on paid search to acquire customers for core activity categories. The organic pages existed but were not ranking for the high-spend terms — meaning every customer who found them through paid search represented an acquisition cost that could in theory be zero. The gap between their paid spend and their organic coverage was the revenue opportunity.

Our Solution

We ran the paid-to-organic gap analysis across their Google Ads account and GSC data. The gap map identified the highest-CPC activity categories where organic coverage was either absent or below position 20. We built the sprint roadmap around those clusters — BOFU destination pages, structured data markup for rich results, and internal linking from their high-authority editorial content to the commercial pages. Attribution was wired through GA4 with assisted-conversion event tracking so every organic gain could be traced to revenue.

Results Achieved

$1M+
Organic Revenue Attributed
Across the engagement
Significant
Paid Spend Offset
High-CPC terms captured organically
Full
Attribution Clarity
GA4 + GSC revenue model
90-day
Sprint Model
Fixed scope, defined proof

AI-Native by Design

AI agents running revenue attribution around the clock.

Behind every sprint is a set of specialized AI agents: a paid-to-organic gap detector that re-runs weekly, a SERP structure analyzer for every BOFU page we build, an attribution monitor that flags organic revenue movement, and a velocity tracker that catches ranking changes within seven days of any deploy.

NEXUS

Internal Links

Maps and builds internal link architecture for maximum topical relevance and crawl efficiency.

ATLAS

Schema Markup

Generates and validates JSON-LD structured data for every page type automatically.

VECTOR

Content Optimization

Uses embeddings and semantic analysis to optimize content for topical completeness.

HERALD

Digital PR

Identifies high-authority outreach targets and tracks placement success for link acquisition.

SENTINEL

Technical SEO

Monitors site health, Core Web Vitals, and indexation issues around the clock.

ORACLE

Keyword Intelligence

Discovers untapped keyword opportunities and prioritizes targets by traffic potential.

PHANTOM

Competitor Intelligence

Monitors competitor rankings, content changes, and backlink acquisitions silently.

FORGE

Content Strategy

Builds topical authority maps, plans content clusters, and identifies content gaps.

8 agents today — we're constantly developing and deploying new agents as SEO evolves.

How We Work

The attribution stack behind every sprint.

Revenue attribution is not a reporting afterthought — it is infrastructure we build in week one. Every sprint deliverable is measured against the baseline we set at kick-off.

Gap Analysis and Discovery

  • Google Ads API — paid spend by keyword cluster
  • Google Search Console — organic position and impression data
  • DataForSEO — SERP structure, competitor analysis, KD data
  • Ahrefs — organic share, competitor content gaps
  • BigQuery data lake — cross-client attribution and benchmarking

Attribution and Measurement

  • GA4 + GSC merge — organic session-to-conversion attribution
  • BigQuery organic revenue model (for volume clients)
  • Assisted conversion tracking — SEO in multi-touch attribution
  • Change-event log — every deliverable timestamped against baseline
  • 30/60/90-day ranking and revenue delta reports

Content and On-Page

  • 12-stage content pipeline — from brief to ship
  • 4-layer schema validation (parse / rules / rich-result / post-deploy)
  • Per-client writer and editor AI skills — brand-voice gated
  • Claim verification — every stat sourced before delivery
  • SERP-intent alignment audit before every page is written

Sprint Operations

  • Sprint roadmap with fixed deliverables and milestone dates
  • Positions 11–30 priority queue (on-page quick wins)
  • Paid-to-organic gap tracker — before/after CPC offset model
  • AEO runner — citation check post-deploy for AI Overviews
  • Velocity monitor — flags ranking changes within 7 days

Cost and Pricing Guide

Transparent performance SEO pricing.

Startup Sprint

$3,000/month

For brands ready to start converting paid spend into organic revenue.

  • Paid-to-organic gap analysis
  • 90-day sprint roadmap
  • On-page quick wins (positions 11–30 batch)
  • Technical audit and critical fixes
  • GA4 + GSC attribution setup
  • Monthly revenue-impact report
  • Sprint close-out report at day 90
Most Popular

Scaleup Sprint

$5,000–$7,500/month

For brands scaling BOFU content and attribution across multiple clusters.

  • Everything in Startup Sprint, plus:
  • BOFU content production (up to 4 pages/month)
  • BigQuery organic revenue data lake setup
  • Competitor content gap analysis (3 competitors)
  • Assisted conversion attribution model
  • Schema markup implementation and validation
  • Bi-weekly sprint review calls
  • Retainer brief at day 90 with priority queue

Enterprise Sprint

Custom

For large sites with complex attribution requirements and multi-market scope.

  • Everything in Scaleup Sprint, plus:
  • Multi-market paid-to-organic gap analysis
  • CRM-connected revenue attribution
  • Full BOFU content production program
  • AI Overviews and AEO citation layer
  • Named account-level performance reporting
  • Weekly executive briefing
  • Priority support and Slack access

Client Testimonials

What clients say about working with us.

“
He is a true SEO specialist. He knows how to lay out the SEO strategy together with a timeline and a list of tasks to be done.
Eyal Gerber
Founder and CEO • Novodes
“
Aditya possesses an exceptional skill set and a deep understanding of SEO strategies and techniques. He has an uncanny ability to analyze complex data and identify critical opportunities to improve organic search rankings and drive targeted website traffic.
Caleb Hoon
Head of Community and Operations • OFFEO
“
He helped us with market research, define the right topics along with the content brief and SEO framework. He did an extensive site audit and helped us weed out the loopholes. This helped us scale our traffic and also improved our Google ranking.
Shubhangi
Content • Adapt.io

FAQ

Performance-based SEO frequently asked questions

Performance-based SEO is an engagement model where the agency's work is evaluated against measurable outcomes rather than activity metrics. In the traditional interpretation it means paying only on rank improvements — which creates misaligned incentives (agencies optimize for rankings, not revenue). Our version ties every sprint deliverable to revenue attribution: you can see which pages we worked on, what the ranking movement was, and where the data supports it, what organic revenue that produced. The 90-day sprint model gives you a fixed scope and a defined measurement window before we start.
Pay-per-ranking models have a structural problem: they incentivize gaming easy keywords rather than winning the ones that matter to your revenue. They also fail to account for attribution — a ranking on a zero-conversion keyword is worth nothing. Our 90-day sprint model fixes both problems. You get a fixed scope and defined deliverables before the sprint starts, and we measure against revenue attribution rather than position alone. By day 90 you have actual data — ranking movement, click delta, and where we can attribute it, revenue impact — rather than a position report on keywords that may not matter.
The paid-to-organic gap is the set of terms you are actively paying Google to appear for but have no organic page ranking in the top 20 for. For an ads-heavy brand spending $30K–$200K per year on paid search, this gap typically represents a significant portion of spend that could eventually be replaced with organic traffic — permanently. The gap analysis pulls your Google Ads keyword data, crosses it with your GSC organic positions, and scores each gap by CPC and organic traffic potential. It is the most data-grounded way to sequence an SEO sprint: start with the terms where the paid waste is highest.
We wire Google Search Console data into your analytics stack at sprint kick-off. For most clients this means a GA4 merge: we set up assisted-conversion event tracking so organic sessions that later convert — whether in the same session or in a multi-touch path — are attributed to the organic channel and, where the keyword data is available, to the specific cluster we targeted. For clients with higher data volume we build a BigQuery data lake that runs attribution models across the full session history. Every 30-day report shows the before-and-after for every URL we touched: ranking position, impressions, clicks, and revenue where the attribution model supports it.
A retainer is open-ended by design: rolling scope, rolling budget, rolling reporting. That works for mature SEO programs where the priority queue is well understood. A sprint is the opposite: fixed scope, fixed timeline, fixed measurement baseline. It is the right engagement model when you need to prove the ROI of SEO before committing to a 12-month retainer, or when a specific business outcome — capturing paid spend organically, ranking a new product cluster, rebuilding after a traffic drop — is more important than broad ongoing optimization. Most of our clients do a 90-day sprint first, then convert to a retainer once the attribution data gives them the confidence to expand scope.
For on-page quick wins — pages already ranking between positions 11 and 30 with commercial intent — title tag and heading changes typically produce visible ranking movement within 14 to 28 days. New BOFU content pages take longer: 6 to 12 weeks from publication for Google to index, evaluate, and settle the ranking. By day 90 of the sprint, the quick-win pages have typically moved significantly, and the new content pages are indexed and in early position movement. The 90-day report gives you a complete picture: what moved, by how much, and what the revenue impact was.
The highest-impact clients are ads-heavy brands spending $30K–$200K per year on Google Ads. The paid-to-organic gap analysis is most actionable for them because the gap between their paid spend and their organic coverage is largest and most measurable. Beyond that, the sprint model works well for any business that needs proof before committing to a long-term SEO retainer, companies coming off a traffic drop who need to rebuild with accountability, and B2B SaaS and e-commerce brands where organic lead or transaction attribution is technically feasible.
Our Startup Sprint begins at $3,000 per month and includes the paid-to-organic gap analysis, 90-day roadmap, on-page quick wins, technical fixes, and GA4 + GSC attribution setup. The Scaleup Sprint runs $5,000 to $7,500 per month and adds BOFU content production, BigQuery attribution setup, and competitor gap analysis. Enterprise pricing is custom and typically includes multi-market gap analysis, CRM-connected attribution, and a full BOFU content program. Pricing is calibrated to 10–30% of monthly paid search spend — at $10K/month in ads spend, the Startup Sprint typically produces a measurable offset within 90 days.
The sprint closes with a written report covering: before-and-after rankings for every URL we touched, click and impression delta from GSC, revenue attribution where the data supports it, and an honest assessment of what worked and what the next sprint should prioritize. We also deliver a retainer brief — a recommended scope and priority queue for months 4 through 12 based on what the sprint data showed us. The retainer brief is designed to be an easy yes if the sprint produced results, and a fair renegotiation if it did not.

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Strategic guidance before committing to a sprint scope.

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Ready to Get Started?

Get your free paid-to-organic gap analysis.

We will pull your paid search spend, cross-reference your organic rankings, and show you exactly where the gap is and what it would take to close it. No retainer required.

  • Free comprehensive SEO audit
  • Custom strategy roadmap
  • Competitive analysis report