JSON-LD Schema Generator

Pick a schema type, fill the form, and copy the ready-to-paste <script> tag. Supports seven types that cover 90% of rich-result use cases.

All client-side. No data leaves your browser. No signup required.

Schema type

Organization fields

Core

Organization name *

Website URL *

Used as @id — must be the canonical domain root

Logo URL

Description

Contact

Phone

Address

Street address

City

State / Region

Postal code

Country code

Entity disambiguation

sameAs URLs

One URL per line — Twitter, LinkedIn, Wikipedia, Wikidata, etc.

Generated output

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "US"
  }
}
</script>

How to use

Copy the script tag above.
Paste it inside the <head> of your page.
Validate at validator.schema.org and Google Rich Results Test.
Deploy — no plugin required.

Why schema matters for AI-era SEO

Schema is how answer engines know what your brand does

Rich results

FAQ dropdowns, product prices, article dates, and how-to steps in the SERP expand your listing without a ranking change — direct CTR lift.

AI citations

ChatGPT, Perplexity, and Google AI Overviews pull entity data from structured markup to attribute brand claims. Organization schema is the minimum.

Entity disambiguation

sameAs links (Twitter, LinkedIn, Wikidata) tell the knowledge graph which entity you are. Brands that skip this get confused with homonyms.

Common questions

What is JSON-LD schema markup?

JSON-LD (JavaScript Object Notation for Linked Data) is the Google-recommended format for structured data. You embed a <script type="application/ld+json"> block in your page head and describe your content in a machine-readable format that search engines and AI answer engines use to understand context and generate rich results.

Which schema type should I use for my homepage?

Use Organization for most company homepages. If you have a physical location serving local customers, use LocalBusiness instead — it includes address, geo coordinates, opening hours, and price range signals that feed Google Business Profile and local rich results.

Does adding schema markup directly improve rankings?

Schema is not a direct ranking signal, but it unlocks rich results (FAQ dropdowns, product prices, how-to steps, article dates) which increase CTR. Higher CTR with stable rankings compounds organic revenue. FAQ schema in particular increases the surface area of your SERP listing without a new ranking.

How do I add JSON-LD to my website?

Copy the generated <script> tag and paste it inside the <head> of your HTML page. In Next.js you can use a dangerouslySetInnerHTML script component. In WordPress you can add it via a plugin or your theme's header.php. CMS platforms like Webflow support custom code injection per page.

Schema is the minimum

Want your brand cited in AI answers, not just indexed?

Schema gets you entity recognition. The rest of the AI-citation stack — content architecture, topical authority, brand mentions — is what the Revenue SEO OS builds. The free gap analysis shows exactly where you stand.

Get a Free Gap Analysis Browse All Tools