Services
SEO Services
Industries
Free Generator
UTM Campaign URL Builder
Tag every paid channel correctly so your analytics can answer the question that matters: which spend is SEO-replaceable? Build a properly tagged URL in under 30 seconds.
Free. No signup. Runs entirely in your browser — no data sent to any server.
Build your tagged URL
The landing page URL you want to send traffic to. Include https://.
The traffic origin — which platform, publisher, or list the click came from.
The marketing channel type — how the traffic arrived.
The campaign name or identifier — maps directly to a spend line item.
The paid keyword that triggered the ad. Used for paid search; leave blank for other channels.
Distinguishes between ads or links in the same campaign — useful for A/B testing creatives.
Your tagged URL
Fill in destination URL, source, medium, and campaign to generate your tagged URL.
Why this matters
UTMs are how you prove which paid channels are working and which are buying traffic organic search could own for a fraction of the CAC. Every properly tagged campaign builds the dataset your paid-to-organic gap analysis runs on.
Naming conventions
- Lowercase only. "Google" and "google" create two separate rows.
- Hyphens, not spaces. Spaces encode as %20 — use hyphens.
- utm_medium is the channel type — cpc, email, social, display. Not the platform.
- Document your taxonomy. Agree on values before you launch campaigns.
Attribution 101
UTMs are the foundation of paid-to-organic strategy
Tag every paid channel
Every Google Ads, Meta, LinkedIn, and email campaign gets a UTM. Without consistent tagging, paid revenue and organic revenue blur together in GA4 and your CRM.
Calculate true paid CAC
Once every campaign is tagged, you can isolate paid conversions from organic ones and compute real CAC per channel — the number that drives the paid-to-organic business case.
Find the replaceable spend
With clean attribution data, the gap analysis identifies which paid keywords have organic equivalents — terms where you are paying for clicks that SEO could win for a fraction of the cost.
Frequently asked questions
Ready to see the gap?
Know which paid spend organic search can own.
Consistent UTM tagging is step one. Step two is a free paid-to-organic gap analysis that maps your actual Google Ads keywords against organic traffic gaps — and shows you the CAC difference in real numbers.