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SEO ROI Calculator
Estimate the revenue impact of organic traffic growth. Enter your current traffic, projected growth, conversion rate, and average order value to see the numbers.
Free forever. No signup. Runs in your browser.
Your numbers
Sessions per month from organic search
Expected increase over 12 months. Conservative: 20%. Typical: 30-50%.
Percentage of visitors who convert to a lead or purchase
Revenue per conversion. For SaaS, use MRR x average months retained.
Agency retainer, tools, and content costs combined
Projected results
Methodology: Projected traffic = current traffic x (1 + growth%). Additional conversions = additional visitors x conversion rate. Additional revenue = conversions x AOV. ROI = (annual revenue added - annual cost) / annual cost x 100. These are estimates based on your inputs. Actual results depend on competitive landscape, existing domain authority, and execution quality.
Want a real forecast?
We model this with your actual Google Ads and GSC data.
This calculator uses estimates. The free paid-to-organic gap analysis uses your real keyword rankings, Google Ads spend data, competitor traffic gaps, and historical conversion data. That is what we build in every engagement kickoff.