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Free Paid-to-Organic Gap Analysis
See the organic traffic your ad budget is paying for.
Tell us your domain and your monthly paid-search spend. We show you the high-spend terms you buy on ads but have no organic coverage for, ranked by what they cost you each month. Free, no commitment.
- No call required to get started
- Turned around in 24 to 48 hours
- Ranked by monthly spend, not vanity volume
What you get
The gap between what you buy and what you own.
Most ads-heavy brands are paying every month for clicks on terms they could rank for organically. The gap analysis makes that overlap visible and puts a number on it.
The terms you pay for but do not own
Every high-spend keyword you buy on paid search where you have no first-page organic ranking. This is the budget you are renting instead of owning.
The monthly spend behind each gap
Each term mapped to what it costs you per month, so the list is ranked by money, not vanity volume. You see the size of the prize before you decide anything.
The pages that should capture them
Which page on your site should rank for each term, and what is missing today. The difference between a page that ranks and one that does not is rarely a mystery once you see it laid out.
Where a 90-day sprint moves money first
A shortlist of the gaps where organic coverage would pull the most spend off your ad bill the fastest. The starting point for the sprint, if you decide to run one.
How it works
Two inputs in. A ranked gap list out.
You send two things
Your domain and your monthly paid-search spend. That is the whole form. No discovery call required to get started.
We pull the data
We run your paid keywords against your organic rankings using real search data, then isolate the high-spend terms you have no organic coverage for.
You get the gap, ranked by cost
Within 24 to 48 hours you get the list, the monthly spend behind each term, and the shortlist of where to start. Free, no commitment.
The track record
We have moved spend onto owned pages before.
The same playbook behind the gap analysis drove over $1M in organic value for InstaRem and HeadOut, and powers organic programs for Mobile Modular, CuddlyNest, and Helpling. The gap analysis is the first step in that work, available to you free.
Questions
What to expect from the gap analysis.
What does the gap analysis cost?
Nothing. It is the free wedge into how we work. You send your domain and your monthly paid-search spend, and we send back the high-spend terms you have no organic coverage for, ranked by what they cost you each month.
How long does it take?
We turn it around within 24 to 48 hours of getting your domain and your monthly paid-search spend.
Who is this built for?
Brands spending roughly $30K to $200K a year on paid search. That is where the overlap between what you buy on ads and what you could own organically is largest, so there is the most spend to reclaim.
What happens after the gap analysis?
Nothing you do not ask for. If the gap is worth chasing, the next step is a 90-day BOFU sprint that builds organic coverage for the highest-cost terms first. If it is not, you keep the analysis and owe us nothing.