Stop paying
for traffic you should own.
We map every dollar of your US Google Ads spend against rankable organic territory, then flip those keywords — with attribution proof on every change.
US brands rent
traffic they should own.
The median US brand spending $8K/mo on Google Ads is buying 200–400 keyword-intent signals every month. Most of those signals are never translated into organic assets. The spend resets every 30 days. The traffic resets with it.
We built the paid-to-organic gap analysis specifically for this problem. Show us read-only access to your Ads account, and we return a map: every keyword you pay for, its current organic ranking, and the dollar value of flipping it. Delivered in under a week. No charge.
If the map does not show real money, you find out on a Friday and it costs you nothing. If it does, the 90-day sprint plan ships with it.
$230B
US digital ad spend in 2025
eMarketer estimate
$4.20
median US CPC for commercial queries
DataForSEO, 2026
90 days
median flip time: paid keyword → organic rank
GwG engagement data
10–30%
retainer as share of your monthly paid spend
GwG pricing
Outcomes on the record. Named, measured, signed.
Three phases.
One loop.
The engagement starts with a data pull, not a discovery deck. Every step after that is logged, attributed, and shown to you in the portal.
Free gap analysis
Read-only OAuth into your Google Ads. We cross-reference every paid keyword against US organic SERPs. One-pager back within one business week — dollar value per keyword, no charge.
90-day BOFU sprint
The highest-value keywords from the gap analysis become the first sprint. Pages built, technical fixes shipped, authority acquired. Every change logged with a timestamp.
12-month retainer
Ongoing keyword ownership, AEO coverage, link acquisition, and monthly attributed-revenue storylines. You get a portal — health score, work board, and a signed report. Not a PDF.
Not a ChatGPT wrapper. An execution system.
Every layer is hand-wired into the dispatcher. US clients get the same 120+ named skills as every engagement — wired per client, not copy-pasted.
Priced at 10–30% of your paid spend.
Because the bet is yours, too.
All retainers in USD. No lock-in after the 90-day sprint — but most US clients stay because the portal shows what moved.
Brands spending $8K–$25K/mo on paid search
- Paid-to-organic gap analysis included
- Technical SEO + 2 content pieces/mo
- Monthly attributed-revenue report
- Client portal with health score
Brands spending $25K–$75K/mo on paid search
- Full paid-to-organic keyword transfer plan
- Technical SEO + 4–6 content pieces/mo
- AEO runner — weekly citation tracking
- Link acquisition + authority building
- Weekly work-board updates in the portal
Brands spending $75K–$200K/mo on paid search
- Dedicated AI execution stack per client
- Full-scope technical + content + links
- AEO + GEO visibility tracking
- Custom attribution windows + dashboards
- Compliance mode for YMYL content
All retainers start with a free paid-to-organic gap analysis. First call returns a number.
Common questions from US clients.
What kinds of US brands do you work with best?
Brands spending $30K–$200K/yr on US Google Ads where paid traffic is already working — meaning conversions exist — but organic coverage is thin. That's the gap we exploit. Industry is secondary; the paid-spend data is the entry point.
Does the gap analysis require an annual contract?
No. The gap analysis is free. The 90-day sprint is project-scoped. The 12-month retainer is month-to-month after the sprint.
How do you report revenue attribution for US clients?
We connect GSC and GA4 to a BigQuery data lake, run paid-organic attribution on 14-day and 30-day windows, and report in dollars per keyword, per page, per month. The portal shows this live; the monthly storyline is a signed narrative of what moved and why.
Can you handle YMYL content for US clients in healthcare or finance?
Yes. We have a compliance mode: every deliverable holds in a review queue with a named reviewer and a timestamp before it ships. Named authors, sourced statistics, no superlatives without data.
Show me
your Google Ads
account.
A 30-minute call. A read-only OAuth into your US Ads account. A one-pager back by Friday. Free.
No discovery deck. No mood board. No “let me circle back.” The first call returns a number.