Travel & OTA

$1M+ organic growth for a global experiences OTA

HeadOut

$1M+ organic revenue

Industry

Travel & OTA

Scope

Content migration SEO and programmatic page quality improvement at scale

Timeframe

Ongoing engagement, 9+ months

The Challenge

HeadOut is a global experiences marketplace operating across 30+ cities. The SEO challenge was scale: thousands of experience listings across dozens of destination-activity combinations, each needing to rank independently. Duplicate content risks were high. The paid budget was substantial — organic needed to absorb demand from rising CPCs and deliver measurable incremental revenue.

Our Approach

917 pages scored, 113 schema injections, 2,106 OG image backfills. Server-side redirect architecture for /blog/ migration. Bulk title rewrites, alt-text improvements, and content depth upgrades for top traffic pages.

City-activity content architecture: dedicated pages for every high-volume destination-activity pair (NYC tours, Dubai desert safaris, London musicals, etc.)
Structured data implementation for Event and TouristAttraction entities to capture rich results in travel SERPs
Programmatic page quality framework: scoring every listing page on content depth, schema coverage, and internal link equity
Editorial content strategy for high-intent travel queries that experiences pages could not rank alone (e.g. "things to do in NYC in December")
Attribution model connecting organic sessions to booking completions, segmented by city and category

Results

What we measured.

$1M+

Organic revenue outcome

Organic booking revenue contribution

30+

Cities covered

Destination-activity architecture built

Event + TouristAttraction

Schema coverage

Rich results across listings

What I learned

“HeadOut's scale made manual SEO impossible. The system was the product: a scoring framework that could evaluate 10,000 pages in a batch, flag the ones costing organic share, and produce a prioritized fix list. The revenue followed the fix queue.”

Aditya Aman, Founder — Grow With Gradient

How we work

Every engagement documented here runs through the same Revenue SEO OS: a 120-skill agent stack, fine-tuned SEO model with 100% citation rate, and BigQuery data infrastructure connecting GSC, GA4, and CRM data for attribution.

Read our methodology

FAQ

Questions about this engagement

GSC, GA4, BigQuery, and Salesforce — depending on the client. We pull and cross-reference the data ourselves. For InstaRem and HeadOut, organic revenue was tracked from session to conversion to transaction using the attribution pipelines we built. For Mobile Modular, pipeline figures came directly from Salesforce cross-referenced against delivery city data.

Five clients have confirmed permission to publish under the Grow With Gradient brand with named attribution. The remaining three are active engagements in finalization — full studies publish once each client provides written sign-off. Summaries describe the real scope and approach in the meantime.

First 30 days: technical audit, baseline GSC and GA4 data pull, keyword clustering, content architecture. Days 31-60: on-page fixes, first content batch, schema implementation. Days 61-90: second content batch, backlink outreach started, first impact measurement against baseline. Everything is measured against what we found in week one.

Yes. Several clients in this list started with effectively zero organic traffic. The approach for a near-zero baseline is different from optimising an established site: technical foundation first, then specific buyer-intent terms before broader category keywords. We do not skip the foundation step.

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